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Legendary U.K. based reggae label, Greensleeves Records will celebrate its 40th anniversary with new and commemorative product releases and multiple events in London, Paris and New York throughout Spring and Summer 2017. The festivities will commence in April for Record Store Day and continue through September capping at the Notting Hill carnival in London. Key releases this year include new albums from current label heavyweights Alborosie and King Jammy, plus re-issues and compilations from the historic label catalogue. Greensleeves has continued to flourish since becoming part of VP Records in 2008 and continues to prevail in retaining its own identity, making its 40th anniversary a true celebration.

Greensleeves Records was founded in 1977 by Chris Sedgewick and Chris Cracknell after the two reggae enthusiasts moved their record shop to Shepherds Bush, London. Through licensing and commissioning original recordings from Jamaica's top producers, Sedgewick and Cracknell built a formidable catalogue of essential reggae while catering to the developments of lover's rock and dancehall reggae styles. The label is also hailed as being the launch pad for the successes of legends Barrington Levy, Shabba Ranks, Beenie Man, Mr. Vegas, Shaggy, Elephant Man Vybz Kartel and more. 1977 was a seminal year in music and Greensleeves played a significant role in catapulting reggae onto the international stage.


Alborosie

Reggae music is no longer confined by race, skin colour or nationality. It always did have a global message, but the culture that it represents has now extended way beyond Jamaica. Alborosie's success is symbolic of this new spirit sweeping the reggae world. Not just because of his knee-length dreadlocks and fluent patois - learnt from having lived in Jamaica for over a decade - or the revolutionary songs and deep, heavy roots rhythms that have become his trademark. Sicilian born, he is the complete package - a festival headliner who's written, played and produced a succession of bestselling albums since his 2008 debut Soul Pirate, and now culminates in this latest set for Greensleeves Records which he says has "a very strong dub influence, and with signs of dub-step and electronic music in some of the tracks."

Poser is one of two former hits included on the album. The other is Rocky Road, although this version's different from the single. The video portrays Alborosie as an old man, complete with grey beard, watching footage of himself as a child and then a young man before an imaginary son and grandson put in an appearance. The message is profound and yet he can still be playful, even when expressing fundamental truths like the cycle of life and death.

"There is music in you," he thunders. "You will speak to your generation but by the word of the living God, may you direct it to the glory of God and the building up and the strengthening of humanity." Such words could easily apply to Alborosie together with the promise, delivered in a voice as if from the heavens that "You will take your place and be a blessing to your generation."

Queen Ifrica

An in-demand, multiple award-winning sing-jay who has headlined music festivals throughout the world, Jamaica's Queen Ifrica is also an unrelenting social activist and artist who often counsels victims of abuse and other disadvantaged persons and organized transformative peace marches in some of the island's most volatile communities.

On her second album for VP Records, Climb, Queen Ifrica's activism takes on a decidedly global approach: the track "I Can't Breathe" rails against ongoing police brutality in America; the ska flavored "Rebellion" name checks uprisings across several contintents that have secured rights and improved the lives of many marginalized individuals, a sentiment that's reinforced on "Battlefield", which warns "we never yield, its war on the battlefield, if you nah hear you ah go feel."

Queen Ifrica's status as one of reggae's foremost listened-to and committed voices furthered by Climb's 15 hardhitting tracks. The album opens with the hip-hop tinged, authentic male/female dialogue heard on "Truversation" featuring Damian "Jr. Gong" Marley (produced by Rickman "Jamplified" Warren). Warren also produced the title track where Queen's beautifully sung lyrics encourage perseverance, especially during challenging times. On "Ask My Granny", Queen reveals two of her greatest motivational sources, her mother and grandmother, each overcoming many hardships to set a positive example for the younger generation. For the men in her life, especially her fans, Queen Ifrica offers a romantic voice on the sensual lovers rock tune "Better Than Amazing", courtesy of I'Core Productions. She begs forgiveness for infidelity on "All That I'm Asking", and reminds females to respect their unswerving male partners on "Good Man", both produced by Tony Rebel. "These songs come from my male fans asking me to do songs for them; as much oppression as women face, men face it too, so sometimes just a little acknowledgement to say honey I know you are there goes a long way," Queen explains. Rebel lends his production expertise to several tracks including "Medical Marijuana", a crusade for the legalization of cannabis, which Rastafarians cite as a holy herb, and "That's How It Is Sometimes", a summation of Ifrica's genuine approach to her life and music.

Addis Pablo

Emerging from the performance and production team Suns of Dub, melodica player Addis Pablo (son of reggae/dub legend Augustus Pablo) has been carrying on the tradition of "Original Rockers" reggae while developing new dub influenced sounds. The group has recorded and toured over the past three years in Europe and the United States. In 2014, Addis released the album In My Father's House, a re-working of many of Augustus Pablo's iconic melodies to critical praise. This was the year that Greensleeves Records consummated a deal with the Augustus Pablo estate to re-issue the Pablo catalogue of albums, many of which were originally released on Greensleeves. In celebration of the Greensleeves label 40th Anniversary, Addis has prepared a stage tribute to his father, with which he will open the show on June 21st.

Alborosie @ Facebook >>
Alborosie @ Twitter >>
Alborosie @ YouTube >>

Queen Ifrica @ Facebook >>
Queen Ifrica @ Myspace >>

Addis Pablo @ Facebook >>

Photos
Photo 1
VP Records / Greensleeves 40th Anniversary
w/ ALBOROSIE, QUEEN IFRICA
& ADDIS PABLO
(Son of AUGUSTUS PABLO)
June 21, 2017
Showtime @ 9pm
Doors Open @ 7pm
Tickets $30 in advance, $35 day of show
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General Admission - Standing Room
* $30 Advance / $35 Day of Show
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