Respectfully referred to as Da Reggae Don, DJ Norie was born (to Panamanian parents) and raised in Brooklyn's East Flatbush area. Unlike his Panamanian namesake, General Manuel Noriega, music is Norie's weaponry of choice and his mixing skills along with his energy on the microphone transform his musical selections into formidable artillery. Norie became familiar with reggae music by listening to coveted sound clash cassettes from the era's premier Jamaican sound systems. "Listening to the cassettes of Stone Love, Kilimanjaro and other sounds I knew, I wanted to be a part of that," Norie recalled.
Norie's fears subsided with repeated stints at the turntables, and he was eventually recruited by Spectrum Disco (working with selectors Redds and Super C). As Spectrum's popularity spread throughout Brooklyn and the greater New York area during the `90s, so did Norie's renown as an intimidating selector. In the late `90s Super Claude, the founder of Afrique Sound Station, one of the most venerated sound systems in the New York area, recruited Norie to join the set. Alongside Afrique's remarkable team of selectors (which included Jagga B, Crazy Richie and Super Twitch), Norie's talents were taken to a wider audience that spanned many states and several countries. "Sometimes you have to make a move, enhance yourself and go for you, and Afrique is where my name really started from, it's what took me to the level of traveling with the music," Norie reflects. "I will never forget Spectrum Disco because that is where I came from but Afrique has been in the business for more than 20 years, they set the trend for `nuff sounds and it is a blessing to have been a part of it."
Aside from DJing, Norie has expanded his brand by producing and hosting concerts. His immensely popular live concert series, "Anything Goes" has brought acts like Grammy Award Winning Artist Stephen Marley to NYC. Norie also partnered on several projects with VP Records, the largest independent reggae label in the world, as well as he selects the music at each of VP's album release parties and the label's artists are regularly showcased at his "Anything Goes" concert series. Additionally, Norie has begun recording artists on his own dancehall riddims and has released his first independent project Da Stage Riddim. He looks to continue creating and releasing music for his fans.
Each of Norie's endeavors is in pursuit of his ultimate goal: expanding the overall popularity of Caribbean music. "My radio show has served a lot of purposes; not only did it allow my fans to get to know me but it allowed me to give back to the music game," Norie explains. "I feel the Caribbean culture is an untapped market and I will to continue to spread my passion for good music to anyone who loves music as much as I do."
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