IN FLEX WE TRUST presents DIPSET 10 Year Anniversary - Music by Funkmaster Flex!
Not since the early '80s when DJs such as Grandmaster Flash and Afrika Bambaataa were acknowledged as two of rap's most popular figures had a hip-hop DJ attained such prominent status among the masses as New York's Funkmaster Flex. Throughout the 1990s he reigned over New York's mammoth rap scene, capable of making or breaking artists with his high-profile position at the top-rated radio station in America's top radio market, Hot 97. By the mid-'90s, he was also the weekly DJ at one of New York's top clubs, the Tunnel, and also had his radio show broadcasting on Los Angeles' Power 106, America's second largest radio market. Furthermore, Flex began releasing commercially successful mix albums in the mid-'90s, beginning with the first volume of the long-running 60 Minutes of Funk series. At the end of the decade, his popularity only continued to rise, landing him a coveted position on MTV with his own daily show, Direct Effect. Though hip-hop DJs such as Eric B and Terminator X had been recognizable names in the '80s and '90s, Funkmaster Flex was the first pure DJ without any affiliated MCs to match the popular success that early-'80s artists such as Grandmaster Flash had attained, harking back to the early days of hip-hop when the DJ overshadowed the MC.
The Diplomats, (also known as Dipset) are a Harlem, New York-based group who previously signed to Roc-A-Fella Records, but now are signed to own their label. Founded by rappers Cam'Ron and Jim Jones, the group released their debut album Diplomatic Immunity under their imprint Diplomat Records.
Diplomat Records also distribute artist Cam'Ron through Asylum Records. Under Koch Entertainment, Jim Jones, Juelz Santana, 40 Cal., Freekey Zekey, J.R. Writer, Hell Rell, Un Kasa and Jha Jha are also signed on as members of The Diplomats record label. London-based duo, S.A.S, are also part of The Diplomats. Another member, Jay Bezel, is signed to Sure Shot Records. The group's sophomore album Diplomatic Immunity 2 was released under Koch Entertainment. Juelz Santana currently is the only member still signed to Diplomat Records and Def Jam Records.
One of the defining elements of the Diplomats' music is the innovative slang they have incorporated into their lyrics. The broader hip-hop community has accepted and utilized many of their terms, including "doggie,", "no homo", "piff," "huff," "u mad?", "move the movement", "off' wit' Ya' Kufi Smacker", "goonies goo goo,", "duck tales", "family matters", and "coochie rap". They also coined the greeting, "What's Really Good?". Many of the rappers were signed, and were premiered in mixtapes, but the Diplomats did not become exclusive until 2003 with their cd Diplomatic Immunity.
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