At its best Hip-Hop is driven by strong, unforgettable personalities that present as three-dimensional artists. For 15- years, Joe Budden has brought the excitement of golden-era Rap to the culture. While he has expanded his brand to television, video games, podcasts, battle rap, and social media, Joe Budden's trademark has always been music rooted in honesty, fueled by interpersonal relationships, and presented with precise lyricism. The Jersey City Slaughterhouse contingent has amassed a cult career out of slicing his life and soul open, for all to digest.
Budden's professional rise took shape right around Y2K, care of standout tracks and freestyles at the pinnacle greater New York City's mixtape era. Back when top Rap artists were not showing vulnerability, the Desert Storm affiliate (Fabolous, DJ Clue, DJ Envy) outspokenly rapped about addiction, his estranged father, depression, and relationship woes. This confessional style of songwriting was only enhanced by Joe's convicted deliveries, complex rhyme patterns, and aggressive vocals. 2003's Top 3 self-titled debut provided some with party music (Top 40 single "Pump It Up"), and others with unforgettably reflective headphone Hip-Hop ("Calm Down"). That dynamic quality would earn Joe a Grammy nomination as a rookie, and make him the biggest New Jersey Hip-Hop product since The Fugees.
In 2016, Joe Budden has driven headlines, and audio/video platforms. In a year marching up to Rage & The Machine with producer araabMUZIK (Slaughterhouse, Cam'ron, A$AP Mob), Joe has never been more in the middle of the music industry. This year, Joe launched an onslaught of verbal jabs ("Making A Murderer, Pt. 1," "Wake,") at acquaintance Drake after social media yielded a rift between the two. Both songs have reached more than a million Soundcloud plays each; with the first reaching double that on YouTube. As that real-time Rap dispute develops, Budden aims to let his music speak the loudest, at a time when his brand has never appeared bigger. Like he was on those definitive DJ Clue and Cutmaster C tapes at the top of the millennium, Budden is still an emcee's emcee--indicative of his massive 2016 Funkmaster Flex spot. In the studio and out, he still speaks his mind any chance he gets, and refuses to be a predictable, conventional celebrity. Lead video single "Flex," featuring Fabolous and Tory Lanez is Budden owning this shining moment. For 15-years in a career of chutes, ladders, and no shortage of excitement, Joe has been anything but an average.
You can now pre-order Joe Budden's Rage & The Machine album at iTunes here!
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